Claudio Riaz is an international make-up artist with a career spanning two decades of working with some of the best-known houses in the industry: Estee Lauder, Shiseido, Nars, Bobbi Brown, Laura Mercier, Cle de Peau, and Darphin. The driving force in his career has been to understand make-up application and the business behind the color to fulfill his dream of enhancing every woman’s individual beauty so one day his name would stand beside his mentors.
Claudio Riaz first became enamored with beauty as an adolescent when he would observe his mother and seven sisters getting ready for the evening. He recalls watching them transform into queens of beauty while applying rich colors to their faces all in varying shades and styles. It was during these times when he became attuned to how the beauty needs and dreams differ from woman to woman. Through years of observing these eight women, who are all so similar but each have their own distinct approach to beauty, he recognized the need for more diverse and instantaneous results. Even at this young age, an idea began to form.
Over the years, Claudio has become a leading artist and teacher, making women of all ages and races look and feel their best through his personal and professional attention. After co-creating new color lines with Darphin, Claudio traveled to luxury stores such as Bergdorf Goodman, Harrods, and Neiman Marcus to execute and showcase his trend-setting seasonal looks. Claudio has also done make-up for a host of celebrities, socialites, and fashion shows world-wide giving him further opportunity to observe and learn from a vast assortment of clients. During these years of study, he discovered a commonality - it was every woman’s desire to enjoy a professional make-up application at home instantly.
With years of experience, a vast understanding of the business, and a multitude of ideas and talent, Claudio has created products as distinctive as each of the women who will use it and, subsequently, launched Claudio Riaz the brand! Claudio released his 24-brush collection of which each are hand-crafted from the finest materials and strategically designed for instant and precise application: multiple brushes were patented for their exceptional innovation. Less than two years of being on the market, Claudio’s brushes were a huge success with women around the world which propelled the development of his beauty product collection. Inspired by his brushes, his much-anticipated complete make-up line of finely edited products for instant application - eye and face concealers, complexion highlighters, and an array of signature lip and cheek colors - hit the counters. The combination of his make-up and one-of-a-kind brushes allows women to mix and match products to suit their personal taste, it gives them the creative freedom to celebrate their distinctive beauty - and all with instantaneous results!
Claudio continues to evolve as does his plan to grow the brand with his ground-breaking instant application designs. With an eye for producing the perfect tools and the right colors and textures, he has proven his concept of individual beauty happening instantly to be true and attainable. In Claudio’s own words, “This is just the beginning of a dream come true.”