During his years of international travel for luxury retailers including Bergdorf Goodman, Harrods, Neiman Marcus and Barneys NY, Claudio heard the same things from his clients  - they wanted to look as beautiful every day as they did when they left his makeup chair.  Seeing a gap in the market, he launched his first collection of innovative patented brushes in 2007 followed by luxurious makeup products to help women be their own pro artist at home.